Soothing Ruffled Guests

The New York Times
October 10th, 2016

Alan Muskat operates No Taste Like Home, a wild food foraging tour company in Asheville, N.C. Guides take guests into the wild to find mushrooms, sassafras and other edible flora that they then take to a participating restaurant to turn into a meal. The experience may not always meet everyone’s expectations — especially if there isn’t much flora to collect on a particular day.

“We’ve dealt with the threat of bad reviews several times and have a system for it,” Mr. Muskat said. Guides ask all guests to write a review on paper before they leave the tour, he said.

“We know right away if there is a problem,’’ Mr. Muskat said.